Use Better Auto Marketing Data, Watch Your Bottom Line Soar Does your automotive marketing fail to get enough people into your showroom? Does your sales staff lack morale because there aren’t enough people to sell to? If you’re not getting results, you’re not doing all the right things – no matter how convinced you are. […]
Read moreBefore we can talk about neighborhoods, there’s one thing we absolutely must get straight. Direct Marketing at the resident level has always been a numbers game. Time and time again, it’s been proven: you can stack those numbers in your favor. Yet again and again, people who are sure they’re going to succeed…fail to […]
Read moreHow Do You Get More Happy Customers? Buy Compliant Data With consumer privacy, there’s a profound and glaring gap between what people want and what they’re getting. More than ever, knowingly or unknowingly, consumers give out their personal data in their daily activities. Credit and debit card transactions, ATM visits, web site browsing and purchases, […]
Read moreEmbrace Email’s Future: Here’s How To Personalize Your Content You may already know this: email is one of the most successful marketing channels in existence today. Here’s what you probably never heard of – the strategy only a few companies are using to dominate their competition. Since email is so successful, it’s getting noisier. More […]
Read moreMost customers stay for a great product and exceptional customer service. Already sold them a car? Email is a great (and easy) way to retain customers. Yet, you’ll always lose some people due to apathy. They don’t have time or simply don’t care enough to squeeze every last drop of benefit you’re offering. Every product […]
Read moreYou depend on certain resources to be successful. Yet thriving dealerships know from experience: the secret to long-term, bottom-line success means spending the time and money on core areas of the dealership. This means building, keeping, and yes, taking back your brand. With the advent of Facebook and Twitter, there’s been an enormous interest in […]
Read moreMass-market consumers purchased 335% more with their mobile devices this year. So says MarketLive. They measured millions of consumer’s buying patterns and compared the results for Q2 2014 with Q2 of 2015. Brick and mortar shops (including car dealers) saw an increase of mobile purchases exceeding 200%. So do people actually tap the buy button […]
Read moreMarketing has changed so much with car dealerships today. Just a few years ago, many marketing methods were considered “free” or “optional”. Now they have their own budget. For time and money. 1. Define your marketing mission. Your mission should not be something like “Sell my stuff.” No, no, NO! This is so 2005. Here’s […]
Read moreDigital ads grab attention quicker, but that’s about all, says a new Temple University study. Physical mail pieces hold attention longer, cause a greater emotional response, and are more memorable according to this neuromarketing study. Not only that, the study shows that direct mail is perceived as more valuable, and even plays a more direct role in […]
Read moreDid you know that 99% expect their car shopping experience to be a hassle? This is what Driving Sales found via their recent consumer experience survey. Another helpful stat? There are now more Millennials (born 1981 to 1997) than there are Baby Boomers. How do you sell to Millennials? Here are three things you’ll need to change about […]
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